Weekly Performance Report
Hornit UK
19 Oct 2026 - 25 Oct 2026

19 Oct 2026 - 25 Oct 2026 vs 12 Oct 2026 - 18 Oct 2026

Overview

Hornit UK

Weekly performance snapshot across all channels.

This week
Sales last week were £21,411, down 13% on the week before. Ad spend was £1,812, and the biggest change was email revenue, up 67%.
Revenue
£21,411
−12.6% vs prev
Orders
154
−22.6% vs prev
AOV
£139.03
+12.9% vs prev
New customers
133
−13.6% vs prev
Blended ROAS
11.82x
−6.0% vs prev
Monthly Pace

Forecast vs actual - October 2026

25 of 31 days reported (81% of month). Click forecast values to adjust.

MetricForecastMTD actualPaced targetvs pace
Revenue £
Ad spend £
View Full Forecast Dashboard →
Revenue Intelligence

Weekly revenue drivers

What drove this week's performance. Key differences vs last week across email, paid, and organic channels.

highFLOWSFlows Spiked: £4,631.44 from 2 flows
Email Subscribers
£3,834.47
292 recipients | £13.13/recip
Abandoned Checkout with Reminder
£796.97
35 recipients | £22.77/recip
FlowRecipientsRevenueRev/RecipConvvs Last Week
Email Subscribers - Welcome Flow292£3,834.47£13.1326+44.6%
Abandoned Checkout with Reminder - (Email & SMS)35£796.97£22.772+473.4%
2 flows spiked significantly. Email Subscribers - Welcome Flow: £3,834.47 (+44.6% WoW). Abandoned Checkout with Reminder - (Email & SMS): £796.97 (+473.4% WoW).
mediumBRANDED SEARCHBranded Search Down 7%
Branded Clicks
539
Branded Revenue
£4,210
Branded ROAS
12.54x
Branded campaigns: 539 clicks (−6.6% WoW) at 12.54x ROAS. Revenue: £4,210.
mediumCROSS-CHANNELEmail Driving 22% of Total Revenue
Email Revenue
£4,680.62
% of Store Revenue
21.9%
Total email revenue (campaigns + flows): £4,680.62, accounting for 22% of store revenue. Shopify email-attributed orders also up +100.0%.
Attribution Gap

Platform vs actual revenue

Without a third-party attribution tool, we compare platform-reported conversions against actual Shopify revenue to understand the gap. Blended ROAS uses actual store revenue / total ad spend.

Platform revenue
£19,944
−8.3% vs prev
Actual revenue
£21,411
−12.6% vs prev
Platform ROAS
11.01x
−1.4% vs prev
Blended ROAS
11.82x
−6.0% vs prev
Report rate
93%
+4.4% vs prev
Revenue attribution breakdown
Meta 20%
Google 73%
Unattributed 7%
Meta: £4,214
Google: £15,730
Unattributed: £1,467
MetricMetaGoogleCombined
Platform Spend£467£1,345£1,812
Platform-Reported Revenue£4,214£15,730£19,944
Platform-Reported Conversions29114143
Platform ROAS9.02x11.70x11.01x
Actual Shopify Revenue£21,411
Blended ROAS (Actual Rev / Spend)11.82x
CPA (Platform-Reported)£12.67
CPA (Actual Orders)£11.77
Daily spend vs revenue correlation
DaySpendPlat RevActual RevOrdersPlat ConvPlat ROASBlended ROASReport Rate
Mon 19 £280 £3,804 £3,261 22 28 13.59x 11.65x 117%
Tue 20 £271 £3,061 £3,328 22 17 11.30x 12.29x 92%
Wed 21 £230 £1,327 £2,248 18 10 5.78x 9.80x 59%
Thu 22 £193 £1,522 £1,785 17 16 7.89x 9.25x 85%
Fri 23 £188 £2,947 £2,730 21 25 15.68x 14.53x 108%
Sat 24 £262 £2,931 £3,656 21 16 11.20x 13.97x 80%
Sun 25 £389 £4,353 £3,865 30 31 11.18x 9.93x 113%
Total £1,812 £19,944 £21,411 154 143 11.01x 11.82x 93%
Anomaly Detection

Spike analysis

Significant daily anomalies. Single-day spikes (≥100% deviation) are flagged immediately. Smaller deviations (50-99%) only appear if they persist for 2+ days.

▲ REVENUE UPTREND (4d)Sunday 25 Oct
£4,353 vs £2,023 week median (Google) (+115% above)
Platform split
Meta 13%
Google 87%
Meta: £556 | Google: £3,797
Top campaign contributors
GoogleCS | Shopping | High | All Products: £205 spent (5% of total) -- +£94 vs £112 daily avg | Day ROAS: 11.06x
GoogleCS | Shopping | Low | All Products: £41 spent (1% of total) -- +£13 vs £29 daily avg | Day ROAS: 17.96x
MetaCS | Sales | Cold & Warm | Evergreen | All Products v2: £38 spent (1% of total) -- +£7 vs £30 daily avg | Day ROAS: 0.93x
MetaCS | Sales | Cold & Warm | HERO | UK: £25 spent (1% of total) -- +£5 vs £20 daily avg | Day ROAS: 21.24x
GoogleCS | Performance Max | AIRO: £8 spent (0% of total) -- +£4 vs £4 daily avg | Day ROAS: 36.10x
Why this likely happened
87% of revenue came from Google.
▶ HOLDPositive revenue spike. Check which product or campaign drove it.
▲ REVENUE UPTREND (4d)Friday 23 Oct
£2,947 vs £556 week median (Meta) (+430% above)
Platform split
Meta 33%
Google 67%
Meta: £961 | Google: £1,986
Top campaign contributors
GoogleCS | Shopping | High | All Products: £62 spent (2% of total) -- £-50 vs £112 daily avg | Day ROAS: 26.62x
GoogleCS | Search | Brand: £35 spent (1% of total) -- £-13 vs £48 daily avg | Day ROAS: 0.00x
GoogleCS | Shopping | Low | All Products: £22 spent (1% of total) -- £-7 vs £29 daily avg | Day ROAS: 15.95x
GoogleCS | Performance Max | AIRO: £6 spent (0% of total) -- +£2 vs £4 daily avg
MetaCS | Sales | Cold & Warm | HERO | UK: £18 spent (1% of total) -- £-2 vs £20 daily avg | Day ROAS: 43.23x
Why this likely happened
67% of revenue came from Google.
▶ HOLDPositive revenue spike. Check which product or campaign drove it.
▲ REVENUE UPTREND (4d)Saturday 24 Oct
£2,931 vs £556 week median (Meta) (+428% above)
Platform split
Meta 31%
Google 69%
Meta: £908 | Google: £2,023
Top campaign contributors
GoogleCS | Search | Brand: £57 spent (2% of total) -- +£9 vs £48 daily avg | Day ROAS: 16.33x
GoogleCS | Shopping | High | All Products: £109 spent (4% of total) -- £-3 vs £112 daily avg | Day ROAS: 9.98x
MetaCS | Sales | Cold & Warm | Evergreen | All Products v2: £28 spent (1% of total) -- £-2 vs £30 daily avg | Day ROAS: 13.02x
GoogleCS | Performance Max | AIRO: £2 spent (0% of total) -- £-2 vs £4 daily avg
GoogleCS | Shopping | Low | All Products: £30 spent (1% of total) -- +£2 vs £29 daily avg
Why this likely happened
69% of revenue came from Google.
▶ HOLDPositive revenue spike. Check which product or campaign drove it.
▲ REVENUE UPTREND (4d)Monday 19 Oct
£3,804 vs £2,023 week median (Google) (+88% above)
Platform split
Meta 18%
Google 82%
Meta: £698 | Google: £3,107
Top campaign contributors
GoogleCS | Search | Brand: £61 spent (2% of total) -- +£13 vs £48 daily avg | Day ROAS: 20.63x
GoogleCS | Shopping | High | All Products: £125 spent (3% of total) -- +£13 vs £112 daily avg | Day ROAS: 8.72x
GoogleCS | Shopping | Low | All Products: £23 spent (1% of total) -- £-6 vs £29 daily avg | Day ROAS: 33.11x
MetaCS | Sales | Cold & Warm | Evergreen | All Products v2: £32 spent (1% of total) -- +£2 vs £30 daily avg | Day ROAS: 20.96x
GoogleCS | Performance Max | AIRO: £2 spent (0% of total) -- £-1 vs £4 daily avg
Why this likely happened
82% of revenue came from Google.
▶ HOLDPositive revenue spike. Check which product or campaign drove it.
Trends

Trend watch

Trend tracking activated. Trends will appear after 2+ weekly snapshots are saved.
Channel Mix

Channel x revenue daily mix

Side-by-side daily view of platform spend and revenue type. Use this to spot drift between what platforms claim and what shows up in Shopify.

DateMeta spendGoogle spendKlaviyo attrib revNC revReturning revTotal revBlended ROAS
Mon 28 Sept£59£366£564£4,339£112£4,45110.47x
Tue 29 Sept£55£251£621£3,576£0£3,42311.20x
Wed 30 Sept£71£250£1,371£3,680£44£3,72411.60x
Thu 1 Oct£74£210£331£2,306£1,121£3,42712.08x
Fri 2 Oct£67£247£308£3,072£0£2,9909.52x
Sat 3 Oct£62£310£622£2,766£556£3,3228.94x
Sun 4 Oct£80£403£1,224£3,905£1,259£5,16410.69x
Mon 5 Oct£63£224£82£2,538£822£3,35911.70x
Tue 6 Oct£66£304£1,384£4,160£1,724£5,88315.92x
Wed 7 Oct£71£248£504£2,940£0£2,9139.13x
Thu 8 Oct£65£216£1,730£3,035£402£3,43712.23x
Fri 9 Oct£66£301£1,197£2,045£449£2,4946.79x
Sat 10 Oct£53£344£1,652£3,883£699£4,58311.54x
Sun 11 Oct£80£407£1,040£5,590£1,307£6,89714.16x
Mon 12 Oct£62£240£501£3,053£359£3,41211.32x
Tue 13 Oct£67£180£218£1,439£462£1,9017.67x
Wed 14 Oct£63£222£308£2,882£840£3,72213.07x
Thu 15 Oct£67£133£160£3,644£852£4,49622.43x
Fri 16 Oct£67£170£905£2,525£48£2,57310.86x
Sat 17 Oct£59£254£326£2,543£870£3,41310.91x
Sun 18 Oct£80£285£382£3,421£1,560£4,98213.64x
Mon 19 Oct£68£211£670£2,892£390£3,28211.73x
Tue 20 Oct£66£205£577£2,630£698£3,32812.29x
Wed 21 Oct£64£166£570£2,226£22£2,2489.80x
Thu 22 Oct£59£134£598£1,785£0£1,7649.14x
Fri 23 Oct£64£124£714£1,996£734£2,73014.53x
Sat 24 Oct£63£198£1,209£3,106£949£4,05515.50x
Sun 25 Oct£82£307£342£3,830£174£4,00410.29x
Total£1,867£6,908£20,108£85,808£16,453£101,97811.62x
Year-over-Year

YoY comparison

Current week vs same week last year (20 Oct 2025 - 26 Oct 2025).

MetricThis weekLast yearChange
Revenue£21,411£12,621+69.6%
Orders15497+58.8%
AOV£139.03£130.11+6.9%
Total Spend£1,812£1,303+39.1%
Blended ROAS11.82x9.69x+22.0%
Meta Spend£467£244+91.2%
Meta ROAS (as reported by Meta)9.02x9.40x−4.1%
Google Spend£1,345£1,058+27.1%
Google ROAS (as reported by Google)11.70x8.47x+38.1%
Analysis

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

AOV Average order value increased +12.9% to £139.03.
Product Growth AIRO 12" Balance Bike - Flamingo Pink revenue up +62.5% (£1,807 vs £1,112).
Meta Ad Ad 80 | Video | HERO | Reasons To Buy | Lifestyle | None | OG delivering 11.21x ROAS on £118 spend (8 purchases).
Meta Ad Ad 77 | Video | AIRO | message | UGC unboxing with kid | None | OG delivering 11.27x ROAS on £80 spend (6 purchases).
Google Ad Group Pedal Bikes ROAS improved from 5.80x to 17.89x.
Shopping Hornit AIRO 12” | Kids Balance Bike | For 1 - 5 Year Olds | Lightweight Balance Bike | Hammer Yellow achieving 5.87x ROAS on £307 spend. Consider increasing bids.
New Seller AIRO 14" Balance Bike - Hammer Yellow generated £756 this week with no sales last week.
Revenue Store revenue down −12.6% WoW (£21,411 vs £24,499).
Product Decline AIRO 12" Balance Bike - Iguana Green revenue down −55.6% (£556 vs £1,251). Worth investigating.
Product Decline HERO 16" Kids Pedal Bike revenue down −53.8% (£2,154 vs £4,667). Worth investigating.
Product Decline HERO 20" Kids Pedal Bike revenue down −50.0% (£1,197 vs £2,394). Worth investigating.
Category Pedal Bikes category down −27.2% (£8,112 vs £11,144).
Category Helmets category down −20.7% (£1,177 vs £1,483).
Meta Ad Shift Ad 80 | Video | HERO | Reasons To Buy | Lifestyle | None | OG ROAS declined from 17.17x to 11.21x WoW.
Meta Campaign CS | Sales | Cold & Warm | Evergreen | All Products v2 ROAS down from 10.06x to 8.02x. Spend: £213.
Efficiency

Conversion rates

Daily conversion rates by platform (conversions / clicks).

9.0%6.7%4.5%2.2%0.0%MonTueWedThuFriSatSun
Meta: 1.82% (-0.19pp)
Google: 5.58% (-0.99pp)
Blended: 3.94% (-0.71pp)
Platform Data

Channel Performance

ChannelSpendRevenueROASClicksCPCSpend ΔROAS Δ
Meta £467 £4,214 9.02x 1,592 £0.29 +0.4% −3.4%
Google £1,345 £15,730 11.70x 2,042 £0.66 −9.4% −0.3%
Total £1,812£19,944 11.01x3,634 £0.50 −7.0% −1.4%
Customers

New vs returning

New 86%
Returning 12%
SegmentCustomersCust Δ
New133−13.6%
Returning18−59.1%
Total154−22.6%
Product Breakdown

Sales by Product Type

7-day performance grouped by product type vs previous period.

Product TypeRevenueRev ΔUnitsUnits Δ

Sales by Product

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 64.

ProductRevenueRev ΔUnitsUnits Δ

Meta Ads

Top 20 of 48 active ads by spend. Grouped by campaign.

AdSpendRevenueROASPurchCPCCTR
CS | Sales | Cold & Warm | HERO | UK
Ad 80 | Video | HERO | Reasons To Buy | Lifestyle | None | OG £118 £1,319 11.21x (-5.96) 8 £0.31 2.00%
Ad 79 | Carousel | HERO | Reasons To Buy | Lifestyle | None | OG £21 £765 37.15x (+29.59) 4 £0.31 1.42%
CS | Sales | Cold & Warm | Evergreen | All Products v2
Ad 77 | Video | AIRO | message | UGC unboxing with kid | None | OG £80 £904 11.27x (+0.93) 6 £0.33 1.89%
Ad 7 | Image | Static | Action Shot Red | H-Multiple | P-Multiple | None | PI £29 £50 1.70x (-13.92) 2 £0.27 1.94%
Ad 106 | Image | AIRO Ember Orange | Bike In Context | Lifestyle | None | OG £25 £160 6.49x (+6.49) 2 £0.23 1.84%
Ad 104 | Image | AIRO Ember Orange | Product 6-Angle | Product Dynamic | None | OG £17 £0 0.00x (-10.32) 0 £0.28 1.69%
Ad 50 | Image | Static | Hammer Yellow AIRO | Yellow AIRO leaning up against green wall with text overlay | None | OG £16 £139 8.51x (+7.17) 1 £0.22 1.65%
Ad 37 | Image | Static | Lifestyle Kids | H-Product | P-Multiple | None | OG £16 £0 0.00x (+0.00) 1 £0.25 2.64%
Ad 78 | Video | Balance Bike | First Ride Gift Reveal | UGC Gift Reveal | None | OG £12 £139 11.95x (+0.32) 1 £0.39 1.94%
Ad 51 | Image | Static | Hammer Yellow AIRO | Yellow AIRO leaning up against blue wall with text overlay | None | OG £5 £160 31.19x (-15.93) 2 £0.73 0.60%
Ad 2 (v2) | Videos | Static | Luca Shorts | H-Multiple | P-Multiple | None | PI £3 £0 0.00x (+0.00) 0 £0.40 1.69%
CS | Sales | Cold & Warm | Rascal Bikes
RASCAL | Ad 1 | Video | Pedal Bikes | Slideshow of Bikes | Lightweight | None | OG £60 £419 7.03x (+7.03) 1 £0.20 4.40%
RASCAL - Ad 2 | Carousel | Pedal Bikes | Slideshow of Bikes | Lightweight | None | OG £10 £0 0.00x (+0.00) 0 £0.18 2.96%
CS | Awareness | Retailer Ads | Try In Store | UK
Ad 86 | Image | AIRO Retailer 6 | Try In Store | Static | None | OG £11 £0 0.00x (+0.00) 0 £0.77 0.12%
Ad 81 | Image | AIRO Retailer 1 | Try In Store | Static | None | OG £5 £0 0.00x (+0.00) 0 £1.10 0.09%
Ad 103 | Image | AIRO+HERO Retailer 21 (feed-safe recompose) | Try In Store | Static | None | OG £3 £0 0.00x (+0.00) 0 £3.42 0.03%
Ad 101 | Image | HERO Retailer 21 | Try In Store | Static | None | OG £3 £0 0.00x (+0.00) 0 £0.76 0.13%
Ad 85 | Image | AIRO Retailer 5 | Try In Store | Static | None | OG £3 £0 0.00x (+0.00) 0 £1.37 0.06%
Ad 96 | Image | HERO Retailer 16 | Try In Store | Static | None | OG £3 £0 0.00x (+0.00) 0 £1.36 0.07%
Ad 92 | Image | HERO Retailer 12 | Try In Store | Static | None | OG £2 £0 0.00x (+0.00) 0 £1.21 0.09%

Google campaigns

CampaignSpendRevenueROASConvCPCCTRSpend ΔIS%Budget LostRank Lost
CS | Shopping | High | All Products £781 £7,179 9.19x (+2.09) 54 £0.72 0.86% −4.3% 68.7%0.0%31.3%
CS | Search | Brand £336 £4,210 12.54x (-4.02) 29 £0.62 18.61% −2.5% 88.8%0.0%11.2%
CS | Shopping | Low | All Products £201 £3,543 17.64x (+0.15) 24 £0.54 1.99% −27.6% 92.2%0.0%7.8%
CS | Performance Max | AIRO £27 £799 29.84x (+6.54) 6 £0.69 0.54% −41.0% 65.2%0.0%34.8%
Total £1,345 £15,730 11.70x 114 £0.66 1.31% −9.4%

Google Shopping products

Top 5 by spend.

Top 5 of 5 shopping products by spend.

ProductSpendRevenueROASConvClicksSpend ΔRev ΔROAS Δ
Hornit AIRO 12” | Kids Balance Bike | For 1 - 5 Year Olds | Lightweight Balance Bike | Hammer Yellow £307 £1,799 5.87x 14 317 −11.9% −42.4% −34.6%
Hornit AIRO 12” | Kids Balance Bike | For 1 - 5 Year Olds | Lightweight Balance Bike | Flamingo Pink £73 £1,179 16.07x 7 65 +46.0% +322.6% +189.5%
Hornit HERO 16" | Lightweight Kids Bike | Ages 3-6 | First Pedal Bike | Neptune Blue £45 £604 13.50x 2 52 −31.4% −32.8% −2.0%
Hornit HERO 14" | Lightweight Kids Bike | Ages 3-5 | First Pedal Bike | Clownfish Orange £44 £92 2.09x 0 56 −7.6% −85.4% −84.2%
Hornit HERO 14" | Lightweight Kids Bike | Ages 3-5 | First Pedal Bike | Neptune Blue £36 £1,273 35.12x 4 59 +21.9% +871.5% +697.0%
Total (5 products) £505 £4,948 9.80x 27 549 −55.7% −56.0% −0.8%
Email

Klaviyo campaigns

Campaign performance data unavailable.

Klaviyo flows

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-26 to 2026-10-25).

FlowRecipientsOpen RateClick RateRevenueRev/RecipientRev vs 30d AvgRPR vs 30d Avg
Email Subscribers - Welcome Flow 292 66.0% 9.0% £3,834.47 £13.13 −4.9% −7.0%
Abandoned Checkout with Reminder - (Email & SMS) 35 67.5% 5.9% £796.97 £22.77 +144.5% +183.6%
AIRO 12 & 14 468 52.4% 4.3% £29.99 £0.06 −81.0% −78.0%
Okendo Review Request 585 51.3% 1.4% £19.19 £0.03 −89.7% −89.5%
dB140 Flow 5 60.0% 0.0% £0.00 £0.00 - 0.0%
Browse Abandonment (SMS & Email) 31 61.3% 3.2% £0.00 £0.00 −100.0% −100.0%
CLUG PRO 9 44.4% 0.0% £0.00 £0.00 - 0.0%
HERO 49 63.3% 6.1% £0.00 £0.00 - 0.0%
Acquisition

Traffic source mix

Orders attributed by traffic source from Shopify referral data.

Google 25%
Direct 57%
Organic 3%
Other 15%
ChannelOrdersRevenue% of Orders% of RevenueOrders Δ
Google38£5,84025.2%28.0%−29.6%
Email1£3600.7%1.7%+100.0%
Direct86£11,09157.0%53.2%−19.6%
Organic4£5202.6%2.5%0.0%
Other22£3,04514.6%14.6%−24.1%
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